I have yet another seo client, a new client, this time a chiropractor who operates down in Mission Valley. He's been burnt by an seo cowboy here in San Diego. SEO cowboys make me so mad, it's so annoying to have these sleazy SEO's give SEO's in general a bad name.
This SEO Cowboy Charges $2000 for 3 months SEO services, a far enough price you might think, and it is a good price for what this SEO on the surface has done, the results after a couple of weeks...
So what did this SEO Cowboy from San Diego do?
Built a website, which is I guess ok looking, no I don't, the pages aren't ok, no graphics at all, no text formatting, just a dark brown site, (Brown for a site about health and pain relief, I don't think so) this pretty "home built" looking website was 13 webpages again nothing special, (in fact darn boring pages) but 13 webpages.
Initial less than basic SEO.
Whats else is wrong with that you may wonder?
Darn near everything!!
- The content for all the pages has been copied and pasted from other websites on the internet.
- Pages have so called references from Patients, they may have been partly true, but they had been doctored or faked, in a lame attempt at SEO.
- Links off site. there are several links to other websites that aren't necessary. (except the text was an exact copy from these other websites) Some of these links opened in the same window.
- There's a novice SEO theory that "If you repeat any keywords or a phrase on a webpage or webpages enough you will probably rank ok for that exact phrase". But there only so many times a website visitor wants to read a phrase on a website, this sleazy SEO used the same phrase an average of 20 times on every page.
- The site itself was built on a popular Free blog template site, so there was absolutely no skills whatsoever required to build.
- On this SEO's website they gloat about some of the SEO jobs they have done, and the results of their work, 2 places I rang, said they had never heard of this SEO cowboy, and 2 other's had said they had used him and were very upset with the results, I'm actually discussing with both these ex-clients about me doing real SEO on their sites...
Content:
Coping wording from another website is illegal, unless you have the express premission from the writer of the words, this is often not the website owner.
Apart from the legalities of copying text from another website, the website you copied the text from will always rank higher than yours once the search engines search results settle down.
Any changes to a webpage will usually rank highly for a couple of weeks, then usually within a month the rank of the webpage will start slipping until it settles at it's new position in search engine results.**
Patients References
It's very obvious the references have been doctored or added too, and reflects badly on the Chiropractor, rather than the SEO that faked them. So a good chiropractor that has done some wonderful work with car accident patients, sports injuries, long term pain patients has lost credibility because this SEO Cowboy doesn't know his stuff and added .
Links
Links to another website, should be discouraged unless they link back to your site, which is standard practice.
Links offsite should always open in a new window, otherwise you have just lost a potential customer.
Keywords
Any real seo knows that simply repeating particular keywords or a phrase on a webpages does gaurantee your visitors will see the those words 20 times each time they open another page and think they are overkill, but this
does not guarantee a site will rank highly for those words.
This cowboy SEO used a particular phrase "San Diego Chiropractic" 260 times at least one the site, and yet a search for those words in that order without, the site doesn't show in the first 10 pages of google search worst case senario should have had the site ranked at #5 on the 1st page, with the quotation marks which at the worst case senario should have had the site ranked at #5 on the 1st page, again the site didn't show in the 1 st 100 search engine placements.
This is an outragously bad SEO results. If seo had of been done correctly like I would have or will do, this Chiropractors website will rank or should rank about 8th at worse case. To get to 1st for that particular phrase, since it so highly sort after would cost about $5-$8000, to rank well for say 30 other less sort after phrases, which would net possibley 6 times more visitors and consequently new patients, would cost about half that....
Changes on webpages.
**This fact that any changes to a webpage will result in a temporary high ranking in search engines, is often used by cowboy or sleazy SEO's to trick their clients into believing that the SEO has worked, you really can't tell the final search engine position of SEO for about 6 weeks after the results are made. eg: a change on a webpage may result in these sorts of results.
#2 A week later
#3 2 weeks later,
#4 3 weeks later.
#13 4 weeks later
#20 5 weeks later
#23 final position without more seo
Using Free Blogs Templates.
While there's nothing wrong with using a blog template, they are notoriously idiot proof, not saying children are idiots, but I have seen websites built by 7-8 years olds that have flair or are more attractive.
What I am saying is you can't charge a client as much to build a website on a blog template where menu's and layout are just a case of checking out unchecking a box that says do you want this, or that, and then copying and pasting the page content from another site, the chiroprater supplied they links or they came from his own mature site. the whole site would have taken an experienced webdesigner, maybe 2 hours to complete, with 2 coffee breaks,
but a site like that can't be compared to website that has been built by a professional web designer, and the SEO thats is supposed to have been done on the site, doesn't even require an SEO cowboy to have read one chapter of an seo book.... more like about 3 paragraphs read out of context.
I looked at this blog website just 7 days ago, when I was first contacted, and while it was doing ok in searches then, already those same searches for the main part, don't show this site in the results for the 1st 100 results. 2 out of the 10 search I did, faired a little better, both were at ranked 4th 7 days ago, now one is at 42nd place and one at 54rd place in search engine results, this is the worst drop in placements so quickly I have ever witnessed.
When you have been bitten by an SEO cowboy like this one, please don't think that all seo's are the same, there are a few of us, ring me at 619 269 572 or email me at help1@seobycanz.com I'd be happy to discuss your websites ranking in search engines and if it can improved.
Regards Lynn
Ok, enough of a rave, seo cowboys give us good SEO's a bad name, and there are at least 30 seo cowboys to every half way ok SEO. Us professional SEO's are as rear as hens teeth. And don't be fooled, don't believe you get what you pay for, I've worked on a website where they owner had paid almost 50k and had it doing better in search engines on a stable bases for over a year now for $5,500
International SEO based in Hillcrest, San Diego, Southern California
