Case Study Two
Optimizing a Large E-commerce Website for Google
Invest in SEO and watch the number of visitors to your site grow, and Grow and GROW
This site has been optimized for Google in particular.
The site sells gemstones; the average price for one gemstone is around $120.
When this client first came to us, they had had a website for 2 years, and 
had not had a single sale.
We redesigned the website, making the buying process as simple as possible using PayPal, and made the site look very professional (trustworthy).
We also did some basic SEO work on the site as we were building it and built the site on a CMS so the client could add and change new products herself.
The client prefers to get us to design other pages on her website, as she knows she isn't a webdesigner, and wants her site to stay looking professional. Her site updates, as with any of our clients are done within 24 hours.
They had their first sale 1 month to the day after the new site was online.
Within 10 weeks they had enough sales to have paid for the site redesign and SEO.
The owner was very proactive, and went about finding link exchanges for the site, and promoting the website anyway she could.
Feb 06. 18 months later she asked me if I could do anything to increase the visitors to the site, they were getting sales, but the sales were irregular and they could easily manage to fill more orders.
At that stage they just gotten 1809 in Jan 06.
The client couldn't spend too much at that stage to pay me for my work, so we agreed to 1 hour a month SEO work.
Immediately there was an increase of traffic to the site of just over 600 visitors a month.
In November 06, I did 3 hours SEO work on the site, which resulted in an increase of 1200 new visitors that month. It could be said that Nov - Dec would attract more visitors anyway, however that wasn't the case the year before.
Since the New Year 07 I have been doing just 2 hours a month, and visitors have increased by almost 1000 that month by May 07.
Sales have increased threefold since January 06 at a steady rate.
In early March I submitted this sites details to 300 directory's since this is the type of site that people would look for in directory's.
Since the submission were all free, none with reciprocal links, the submissions were not accepted immediately, but directories always check the sites before acceptance them so the numbers increased artificially for that month.
April the submissions started being accepted, and I attribute some of May's visitors to those directory listings. April being Tax month, is historically a bad month for this and many other none essential products websites. If you look at the image to the right you will see the statistics for this site from Oct 06 to Oct 07.
But just looking at these statistics, you can see that the increase in hours and the directory submission has definitely paid off. 11220 Visitors in Oct 07
An Investment of $2500 over 19 months has meant in gradual increase to 9300 visitors a month
Get your SEO quote Now!!! Lynny@canzdesign.com
Look at the image to the right to see the key phrases that ranked #1 & #2 in Google.com.au sink. The site is owned by an Australian, and this is her preferred search engine to do well in, but she does just as well in Google.com for many of the same phrases.
Take a look at her site Gemstones and Jewellery
So you can see the search phrases are definitely the sort of products this site would sell and reasonably competitive key phrases.
I will run this test on any search engines you would like worldwide for $10 per 50 keyphrases per search engine. Just email me a list of keyphrases on a text document along with a list of the search engines you would like me to check, and paypal me the correct amount. Lynny@canzdesign.com If you would like to search more than 10 search engines, the price reduces to $5 per search engine after the 10th one.
EG: 20 search engines up to 50 keyphrases (the same ones for each search engine) $150USD
Cheers
Lynny
The Best SEO
