How directory submissions can work.

SEO in Action
Case Study Two


Optimizing a Large E-commerce Website for Google

Invest in SEO and watch the number of visitors to your site grow, and Grow and GROW

This site has been optimized for Google in particular.

The site sells gemstones; the average price for one gemstone is around $120.

When this client first came to us, they had had a website for 2 years, and
had not had a single sale.

We redesigned the website, making the buying process as simple as possible using PayPal, and made the site look very professional (trustworthy).

We also did some basic SEO work on the site as we were building it and built the site on a CMS so the client could add and change new products herself.
The client prefers to get us to design other pages on her website, as she knows she isn't a webdesigner, and wants her site to stay looking professional. Her site updates, as with any of our clients are done within 24 hours.

They had their first sale 1 month to the day after the new site was online.

Within 10 weeks they had enough sales to have paid for the site redesign and SEO.

The owner was very proactive, and went about finding link exchanges for the site, and promoting the website anyway she could.

Feb 06. 18 months later she asked me if I could do anything to increase the visitors to the site, they were getting sales, but the sales were irregular and they could easily manage to fill more orders.

At that stage they just gotten 1809 in Jan 06.

The client couldn't spend too much at that stage to pay me for my work, so we agreed to 1 hour a month SEO work.

Immediately there was an increase of traffic to the site of just over 600 visitors a month.

In November 06, I did 3 hours SEO work on the site, which resulted in an increase of 1200 new visitors that month. It could be said that Nov - Dec would attract more visitors anyway, however that wasn't the case the year before.

Since the New Year 07 I have been doing just 2 hours a month, and visitors have increased by almost 1000 that month by May 07.

Sales have increased threefold since January 06 at a steady rate.

In early March I submitted this sites details to 300 directory's since this is the type of site that people would look for in directory's.

Since the submission were all free, none with reciprocal links, the submissions were not accepted immediately, but directories always check the sites before acceptance them so the numbers increased artificially for that month.

April the submissions started being accepted, and I attribute some of May's visitors to those directory listings. April being Tax month, is historically a bad month for this and many other none essential products websites. If you look at the image to the right you will see the statistics for this site from Oct 06 to Oct 07.


But just looking at these statistics, you can see that the increase in hours and the directory submission has definitely paid off. 11220 Visitors in Oct 07

An Investment of $2500 over 19 months has meant in gradual increase to 9300 visitors a month

Get your SEO quote Now!!! Lynny@canzdesign.com

Look at the image to the right to see the key phrases that ranked #1 & #2 in Google.com.au sink. The site is owned by an Australian, and this is her preferred search engine to do well in, but she does just as well in Google.com for many of the same phrases.

Take a look at her site Gemstones and Jewellery

So you can see the search phrases are definitely the sort of products this site would sell and reasonably competitive key phrases.

I will run this test on any search engines you would like worldwide for $10 per 50 keyphrases per search engine. Just email me a list of keyphrases on a text document along with a list of the search engines you would like me to check, and paypal me the correct amount. Lynny@canzdesign.com If you would like to search more than 10 search engines, the price reduces to $5 per search engine after the 10th one.

EG: 20 search engines up to 50 keyphrases (the same ones for each search engine) $150USD

Cheers

Lynny
The Best SEO

Zillions of $$ from google adwords

Hi Vicki.

I found a pdf online the other day, and eventually read it, it contained the formula for making a lot of money out of websites by having adsence on the site. It made pretty good sense to me, so I thought I would run it past you.

The basic idea, is to create a small website, that wasn't selling anything, just giving good advice on any given subject. Build a home page and say 5 more pages, with relevant information. Say the site is about SEO, and each page is about a specific keyword or key phrase to do with SEO, say one way backlinks, reciprocal links, linking text, search engine submission, and sigs on forum posts. Each page is linked to from the home page using anchor text from the home page article, then link each page first to second, second to third again using anchor text. .

The he recons outsource the job of submitting the home page to directory's, using good keyword based text links not more than 50 sites per week. meanwhile making your next 6 page website. On a different topics as long as the sites are informational and not selling anything.

Since the sites don't have any outbound links, they don't lose anything to other sites. Then link to the site from your main money making site. Once your site starts getting index, add another page at the rate of one page per week. (google see's there's changes which is good) once your PR starts to climb, then add google adsence to the pages, still keep the outsourcer adding your site to fifty directory's per week, and add another page per week. And make another website per week.

This guy says that the better the page rank of the page the ad appears on, the more you get paid to have advertisements on those pages...which makes sense.

He suggest you slip the adsence into your content rather than have it at the end of your page. And continue adding more backlinks to each site, by article submission, and other ways you know about, he again suggests you outsource this work, basically you keep making a new site each week, and adding one page to each site you have already built.

Realistically this would be a LOT of typing, but if you were writing about subjects you were particularly interested in, You could knock out one site a week for 10 weeks or so, and how much would it cost, the cheapest global domain names I have seen are $5USD. Say you made 20 sites in a year, that would be what $100 in domain names, hosting, well we can have as many
domains as we want, so that doesn't count, but renting a reseller domain costs sweet stuff all a month, and outsourcing the link building he quotes at $150 per site, $3000 per year, personally I think it would be more than that, the cheapest i have heard of, apart from the meat market, if .60 UScents per link, oh, thats right, there's one place that offer's 500 links for $250.
But this dude recons that within a year, the sites would be earning $10 per day per website, because of the high page rank of all the pages.

His figures were, $3600 earnings per website per year, x 48 websites = $172,800 per year, - 7200 for outsourcing = $165,600 profit.

I could possibly see how it could work, if you had nothing else to do but write content, and had a few grand around to pay an outsourcing place. It sounds good anyway....

Thinking as I do, I thought about the potential backlinks to the main site that could be gained once there pr had built up, and if instead of buying domain names, you were to make sub-domains with relevant names for the topic of these mini-site, as long as the main website name was also relevant. What I got from the articles was the sites should not be trying to sell
anything, but be purely informational, no fancy graphics, just good old well SEO'ed html pages.
It makes me wonder how fast a new domain could potentially build up page rank, using his idea. Makes me think about buying a cheap domain name, one thats keyword heavy, even if it is a long one, and try it out. I have witnessed, a pr3 in 5 months, with very little SEO work done.

With your site, I wonder if you had a subdomain with your articles on it, you have on the main site, if that would count as duplicate content. Would probably be best to have another domain name, possibly on a different server, I have to wonder about duplicate content, this dude, I'm doing the seo work for, had no less than 10 websites all with the same content, just the titles and metatags are different. And all his sites have a pr of 2 or 3. I guess it's one step away from duplicate content.

I've also been thinking about directories, and how to make duplicate directories. And how this may be the way some people can offer 2000 directory submissions for $100. If you had a domain name with say 20 subdomain names, and had a database driven directory, you could link each directory to the one database. So a link added on one directory would appear
all to sites in one hit. If you had a couple of hundred sub-domains, it could work the same, and since some database driven sites are massive, with huge numbers of people using them at once, think of some of the massive forums, and how many visitors are on one topic at a time. So it could be done, and if there were a few non database driven webpages on each site, to the content was somewhat different. It wouldn't take long to add links to 2000 directory's. If the directories ever became popular to actual people, rather than just search engines, you might have to make more than one database, but still.

Oh, if I could get a job, where all I had to do was think or research ideas, and someone else do the grunt work.....

Blogs.
I have a google blog, and with it you can post a posting by sending an email. So I could send this email to both you and the, and have another blog posting. Wish they had been around when Kym and I were emailing each other, it would have been fun to have a record of our friendship growing, and eight months of daily emails to read back on. Actually, I might just send the
email to the blog to see if it will work, sending it to you and it.

Regards Lynn Brown
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I think I have worked out how to make multiple directories.

Warning this post is just for fun, don't take seriously!!!!!!

I was just burbling away on my other blog, wondering how people could get banned for having too many backlinks to quickly, and I think I might know how or why.

If you were uncouth and into blackhat SEO have a directory database, and linked to the same database for several directory's then linked each directory to each other from a none database webpage. You could probably build up pagerank quite well correct?
Then is you entered new links into the database it would show up on several "different sites" in a matter of seconds. Do this say 300 domain names, and each domain name have say 10 subdomains, you'd have 3,000 websites.
I mean even if you had 300 databases just servicing their own subdomains, it still would be possible to add a new link to all 300 databases in a few hours. Result, would be 3,000 new links to your site in one day. If you sold that service, to even only $300 per sucker, (tell them it would take 30 days to do all those submittions), you'd only need what 20 suckers, to cover costs, and make a profit, it would probably be a couple of months before google caught on and banned your site. Then you could sell the domain names off cheap on ebay or something.

I wonder how long it would take for google to catch on, to get your pagerank up, you would need to add some content that was sort of unique, but hell you can buy content for 5 cents per page and if you that unclouth, you'd probably steal it anyway.....

Make you wonder if it could work huh, the databases would probably be slow, if you linked to them from too many sites, but you only want google to spider them anyway. Or would you.... you'd probably be gone before any of your poor suckers caught on.

I have been reading about all sorts of sleezy tricks people are doing to up ther page rank. I think my idea, is actually just pie in the sky and wouldn't work, but hell I exercised my brain, and had good fun, so what the hell.

Lynny
Best SEO in NZ (I would never do this to my clients, but I reckon it has been done)