Do meta tags help optimize your website SEO

Meta tags make a huge difference to the way your website ranks in search engines.
Many professionals will disagree, but the proof is in the results.
Last year I was asked to optimise a mature website, the site sold giftbaskets. The website was an osCommerce website offering about 300 products and although the pages were listed in google, they didn't start appearing until page 31 for relevant searches. The site recieved no visitors from any search engines at all according to the statistics.

For a start all I did was add description meta tags and title tags. Within 3 days visitors started arriving at the website coming through search engines. With a couple of weeks sales started coming in regularly, and now 7 months the website is recieving over 2000 visitors a month, but more importantly, these visitors are spending so well in fact the website is for sale.

I believe in targetting website visitors, visitors to your website aren't worth anything at all if they don't make you money in some way while they are there, you are by far better to have 2000 visitors a month, that spend an average of say $10, than 200,000 that spend only $200 in total.

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