Helpful friends

Sorry if this is in the wrong forum, but I thought I would relate a story, that I'm sure some of you could relate to.
Recently I was doing some SEO work, and a friend happen by, I said to her,if you wanted a website built what would you search for?.... she replied, I wouldn't search, I would just come and see you.
Now, I'm happy that she would come to me about a website, but god I could have strangled her, with friends like that it's any wonder I have to rely on forums to ask such questions....

Contacted by the owner of boxit.co.nz on 6th of Sept, to see what I could do for her website SEOwize. She hadn’t managed to find her site in the first 20 pages of any searches she made.

On the 8th of Sept I started working on the meta tags and title tags of the website, contrary to what people say Google does read and take notice of what meta tags say because by the 10th of September I noticed that her site was suddenly starting to show on page #at #1 and #2 for some keyphrases and on page #2 for many key phrases in google NZ.

By the next day when I finished working on the site I was noticing Nicky site showing on page 1 and 2 for all sorts of relevant key phrases. Like gift box, gift boxes , gift boxes nz, gift hampers nz
Will be interesting to see what happens within a week or two.